Apr 11th, 2019
The 17th Lok Sabha elections were one of the most important elections held in Indian history and the campaigns done by all the political parties were on another level. Mr. Ankit Gupta, Vice President, ExportersIndia.Com, believes that online marketplaces played a key role in providing required articles for successful campaigns.
In his write-up published on Entrepreneur, Mr. Ankit Gupta, Vice President of ExportersIndia.Com, has expressed his views on The Role of E-Commerce Platforms in the Festival of Democracy and How the Latter is Creating Business. The promotional events and campaigns held by the political parties require a number of articles and this year they have turned to e-commerce portals to fulfill their bulk requirements at affordable prices. Whether they need flags, banners, t-shirts, canopies, electoral symbols, badges, headbands, wrist-bands, billboards, sound systems, or services like customized printing, they can easily find it on these online marketplaces. Technology and internet have certainly revolutionized the way election campaigns were held and e-commerce portals are playing a crucial role in them.
Talking about the role that e-commerce marketplaces played in this year’s Lok Sabha election, Mr. Ankit Gupta said, “Just like any other festival, the festival of democracy entails certain activities, which flourish in this season like no other. This year too, amidst the ongoing preparations for the 17th Lok Sabha election in India, political parties are aggressively campaigning across the country holding events to publicize themselves in the nationwide political competition. Articles such as flags, badges, buntings, electoral symbols, tents, wrist-bands, headbands, banners, billboards, canopies, t-shirts, sound systems, printing, etc., which parties require for campaigning, are sourced from e-commerce platforms as they are easily accessible from anywhere.”